FABAPC WE ARE!

We are Initiative

Who we are.

We are an innovative eCommerce Collaborative of Entrepreneurs, Market Developers, Industrial Designers, Digital Content Developers, Software Developers, Makers, Hardware and Tech Startups based in Shenzhen city, the ‘Hollywood of Hardware’..

Michael

Managing Director


Sarav

Designer


Mandy

Developer


Andrew

WeChat Media

OPEN

Marketer


Pete

Sourcing Director


Adian

Designer


Chen

Social Media



Strategy

Strategy (from Greek στρατηγία stratēgia), is a high level plan to achieve one or more goals under conditions of uncertainty. Strategy can be intended or can emerge as a pattern of activity as the organization adapts to its environment or competes.

Design

Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, webpage layouts, business processes, user interfaces, circuit diagrams, digital content and promotional tools).

Digital

Digital describes electronic technology that generates, stores, and processes data in terms of two states: positive and non-positive. Positive is expressed or represented by the number 1 and non-positive by the number 0. Thus, data transmitted or stored with digital technology is expressed as a string of 0's and 1's.

Marketing

Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large..

How we work.

1 In our collaborative process we combine insight generation with lean design iterations to make problem solving rapid and effective—reducing risk and accelerating time to market.


2 We focus on purpose, progress, and impact. Our approach is flexible and based on rapid design iterations driven by insights, prototyping, and continuous validation..


3 A significant part of our work goes to support businesses in building capabilities and design-centric culture by serving our clients on a project and advisory level..